Hi, my name is Michael Martin.
I'm a Dallas-based full-stack Shopify developer specializing in custom Shopify development, A/B testing, and conversion rate optimization. I help eCommerce brands make smarter decisions through data-driven insights and user-focused design.
Currently, I'm focused on building, testing, and optimizing Shopify stores to drive measurable growth.
Designed and developed Plufl’s Shopify store from the ground up using a data-driven and visually compelling approach. Focused on optimizing the user journey, mobile responsiveness, and product presentation to drive conversions. This foundational work played a key role in Plufl’s brand momentum leading up to their national debut on Shark Tank in 2023.
Collaborated with Sugarlash PRO’s internal design team to bring their vision to life across a fully customized Shopify experience. Built and optimized pages with a focus on accessibility, seamless user journeys, and cross-platform consistency. Integrated a third-party course app to enable smooth transitions between the store and educational content, enhancing both usability and brand trust.
Redesigned Beauty Bakerie’s Shopify site by transforming Figma designs into a fully optimized, conversion-focused storefront. Enhanced the user experience with streamlined navigation, smart filtering, improved dropdowns, and strong visual presentation. These improvements helped boost engagement and supported higher conversion rates across the site.
Looking for an experienced Shopify developer? I'm based in Dallas, Texas, and work with eCommerce brands nationwide on custom Shopify development, conversion rate optimization, and A/B testing.
Whether you're looking for a freelance development partner, ongoing technical support, or exploring a full-time opportunity, I'd love to connect.