Just the highlights

I’m Michael Martin, a Java Full Stack Developer and Shopify CRO Specialist with a strong background in A/B testing, conversion optimization, and eCommerce development. I’ve worked with brands like Plufl, Sugarlash PRO, and Spaze Furniture, helping them boost performance with custom Shopify builds and data-driven UX improvements.

My work has delivered real results, including a 232% conversion rate increase for Mayan Hands and a 115% boost for Thirdzy. With over 100 projects under my belt, I combine GA4 insights, heatmaps, and CRO strategies to build experiences that convert.

In 2022, I was proud to be named Employee of the Year at Kikstart Ecom. I'm also certified in Java Full Stack Development and Advanced Shopify Development, with hands-on experience in Agile, project management, and cross-functional team leadership.

When I’m not building high-converting user journeys, I’m immersed in all things basketball, especially cheering on the Dallas Mavericks.

My Favorite Technologies:

• Java
• JavaScript
• Shopify Liquid