Just the highlights

I'm a Dallas-based Full Stack Developer and Shopify CRO Specialist with over five years of experience in eCommerce development, A/B testing, and conversion rate optimization. I've worked with brands like GrunkDolfer, Rita Rawashdeh, Hairlocs, and Thirdzy, building custom Shopify experiences that combine thoughtful design, technical development, and data-driven optimization.

My work has delivered measurable results, including a 232% conversion rate increase for Mayan Hands and a 115% boost for Thirdzy. With over 100 projects under my belt, I leverage Google Analytics 4 (GA4) for performance analysis, Hotjar and Microsoft Clarity for user behavior insights, and Intelligems for A/B testing to identify opportunities, validate improvements, and drive measurable growth.

I'm certified in Java Full Stack Development and Advanced Shopify Development, with experience in Agile methodologies, project management, and cross-functional team leadership. Earlier in my career, I was recognized as Employee of the Year in 2022 at Kikstart Ecom, a certified Shopify Partner agency.

My Favorite Technologies:

• Java
• JavaScript
• Shopify Liquid